Tuesday, June 19, 2012

Adidas pulls sneakers after claims of racism

Adidas is pulling their new sneakers, JS Roundhouse Mid, after claims that it is racist because of the shackle-like ankle cuff. Read the whole story via the link below.

(CNN) -- German sports apparel maker Adidas has withdrawn its plans to sell a controversial sneaker featuring affixed rubber shackles after the company generated significant criticism when advertising the shoe on its Facebook page.

The high-top sneakers, dubbed the JS Roundhouse Mids, were expected to be released in August, according to the Adidas Originals Facebook page. "Got a sneaker game so hot you lock your kicks to your ankles?" a caption below a photo of the sneakers read.


After creating an online uproar, Adidas has announced it is canceling plans to sell the instantly controversial JS Roundhouse Mid – a basketball sneaker destined to forever be known as the "shackle shoe."

The shoe – which contains a shackle-like ankle cuff -- created an uproar after Adidas posted images to its Facebook page Monday. Critics said it invoked slavery.

In announcing it was withdrawing plans to offer the shoe to retailers, the company defended the JS Roundhouse Mid as "nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery," but nonetheless apologized for offending consumers.


The designer, meanwhile, says the inspiration for the shoes was a cartoon character and toy from the 1990s called My Pet Monster, which is purple and blue and is restrained by orange shackles.

Jesse Jackson was interviewed on CNN about these Adidas sneakers.

1 comment:

Anonymous said...

Whoever posted this is either naive or a coward, thinking he or she might rely on a biased res ipsa loquitur and get away with it. Most posts here show obvious cases of racism, but this one? This is absolutely ridiculous. Really, slavery and shoes? Really? Not to mention the other one about the nigger word in a song. Come on! Prejudice lies in deeds and opinions, not in the use of a single stupid word. One could be just as racist to "african-americans" or "latin-americans" as to niggers and wetbacks or whatever words you might think of.