Monday, May 30, 2011

Racist Cadbury ad in Europe

Cadbury, owned by Kraft, has a new ad campaign in Europe that is comparing a chocolate bar to Naomi Campbell and she is taking action against it.

The supermodel – hardly known for taking things in her stride – is incensed that Cadbury used her name in the strap line to promote its new chocolate bar called Bliss, accusing the company of racism. The ad says: "Move over Naomi – there is a new diva in town."

Yesterday Campbell revealed she is considering "every option available" after Cadbury, owned by the US giant Kraft, refused to pull the ad campaign, which ran in newspapers last week: "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful."

The model's mother, Valerie Morris, backed her daughter, saying: "I'm deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury."

Disgust at the ad prompted members of the public to complain to the campaign group Operation Black Vote (OBV), which has called for Cadbury to apologise. OBV's Simon Woolley said that without an apology, the "only recourse black people have is not to buy its chocolate". He has written to the American civil rights activists Al Sharpton and Jesse Jackson to ask them to mobilise the country's Afro-American population. "I want them to know what their parent company is doing in Europe. I've asked them to support us."


Anonymous said...

Looks like Cadbury sponsored a racist video ad in 2009, 'Cadbury African-Gorilla Personality Tribal Head' is Despicable & Racist as well. hhmmm I won't be buying anymore Cadbury products.

rivercitylady said...
This comment has been removed by the author.